Survey: Nearly Half of Tokyo Women in 20s Met Spouses via Apps

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A recent survey found that 45% of married women in their 20s living in Tokyo met their spouse through a dating app, highlighting the growing role of online services among younger generations in urban areas.

The survey was conducted in April by Enito Group, a Tokyo-based operator of dating apps. It polled 2,352 married men and women aged 20 to 29 across Japan.

Among married people in their 20s living in Tokyo, 39.6% of both men and women said they met their spouse through a dating app, accounting for nearly 40% of respondents overall. Nationwide, dating apps were also the most common route to marriage in this age group, cited by 27.2% of respondents.

The next most common ways couples met were through the workplace, followed by introductions from friends or acquaintances, and then through school. This ranking was consistent nationwide and in Tokyo.

Regional Differences

A separate survey by the company, covering 6,203 married men and women aged 20 to 39 nationwide, found that marriages originating from dating apps were particularly common in major urban areas.

By prefecture, Tokyo recorded the highest share of dating app marriages at 33.3%, meaning roughly one in three married couples there met through an app. It was followed by Osaka (26.7%), Aichi (25.2%), and Fukuoka (25.2%). Across these four major metropolitan prefectures combined, the figure stood at 28.7%.

Looking at the Greater Tokyo area—Tokyo, Kanagawa, Chiba, and Saitama—26.8% of married respondents said they met through a dating app, compared with 22.8% in the other 43 prefectures, a gap of four percentage points.