Japan's drinking culture is changing with declining sales of strong beverages, bans on public drinking, and contentious debates over alcohol advertising.
Sake crafted by Asahi Shuzo's brewery in Hyde Park, NY received high praise at a tasting event where participants compared it with the original Japanese Dassai.
Kirin's Harekaze beer, crafted with rare domestic hops, aims to rival its flagship brand Ichiban Shibori and tap into Japan's growing beer market.
At the contest, premium sake brewer Asahi Shuzo and farmers from across Japan showcased their unwavering commitment to the pursuit of the finest sake.
Japanese whisky is being auctioned at record-breaking prices. Companies scramble to keep up with soaring demand as Japan celebrates 100 years of whisky making.
In the same way as Irish pubs or tapas bars, izakaya are informal, inexpensive, and fun places you can’t miss when visiting Japan.
Turning 20 used to mark the official start of adulthood, and one of the most memorable events of one’s life in Japan. Here’s what the new...