The people of Chichibu celebrated the arrival of spring with a lively parade of floats and spirited calls of "Horyai!" (treasure is coming).
Naked festivals are adapting to the modern era, including the Konomiya Hadaka Matsuri, where women participated for the first time in its 1,200-year history.
Indulge in Japan's finest catch at Tokyo's seafood extravaganza with two top picks: the Maple Salmon rice bowl and the Jobanmono rice bowl with eight toppings.
Using flaming arrows, high school students ignited a massive field to clear old grass and promote new growth, leaving visitors amazed by the stunning display.
Tango in Kyoto prefecture recently hosted a two-day festival to celebrate Tango chirimen, a type of crepe silk that is highly valued in the kimono world.
For the first time in four years, the spectacular kaleidoscopic displays of the Kumano Great Fireworks Festival lit up the beautiful Shichiri Mihima Beach.
Aomori Nebuta Festival, Tohoku's legendary summer event, is finally back with 23 massive floats, lively dance, and plenty of music.
The Kiyose Sunflower Festival is finally back after four years, featuring music, dance, and even a farmer's market offering fresh local produce.
From the Omagari Festival to the Lake Suwa Festival, here's what to expect from some of the top fireworks celebrations in Japan this summer.
Participants of the Girls' Mikoshi parade at the Tenjin Festival get to showcase their energy and even have a shot at becoming Ms Tenjinbashi.
Yamagata Prefecture celebrated kasedori for the first time in three years on February 11. Performers danced with all their might to bring safety and good luck.
There are a number of myths and stories associated with higanbana. Their bulbs are poisonous, and so they are often planted around rice paddies, rivers, and...