Fuji Media Turns to Shimizu for Post-Scandal Overhaul

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Fuji Media Holdings (FMH) new president, Kenji Shimizu, is pledging sweeping reforms to restore trust and reinvent the business after an industry scandal earlier this year. The network was rocked in January by a scandal involving former pop idol Masahiro Nakai, which exposed an opaque corporate culture at Fuji TV

Fuji's initial closed-door handling of the misconduct allegations drew intense public criticism, forcing an open apology and a third-party probe into the company's governance. The fallout prompted a broad shake-up of Fuji's leadership and internal policies, including the resignation of top executives and the appointment of Shimizu as president to lead an urgent reform effort

In a candid interview with The Sankei Shimbun, Shimizu, set to take over as president of FMH on June 25, acknowledged deep-rooted issues at the heart of recent scandals. He outlined a reform agenda aimed at restoring trust and revitalizing Fuji's content business.

Reform, Independence, and Shareholder Pressure

At the core of the recent problems, said Shimizu, was the "rigidity and homogeneity" in Fuji's personnel system. Over time, this led to an environment where "no one could speak up, even when they sensed something was wrong." He pointed to structural reforms already underway, including a reconstituted board with a majority of independent outside directors and a higher ratio of women. These, he said, would significantly improve governance transparency.

When asked about the lingering influence of Hisashi Hieda, the former chairman who served for over 40 years on the board, Shimizu dismissed concerns. "There is absolutely no influence from Mr Hieda on the new leadership team," he affirmed. He added that Fuji has introduced stricter retirement policies and abolished its advisor system to ensure board independence.

*Kenji Shimizu, President of Fuji TV, during an interview (©Sankei by Yasuhiro Yajima).*

On the decision to reject a shareholder proposal from the American investment fund Dalton Investments, Shimizu said the company conducted interviews with all director candidates, including those proposed by Dalton, and applied the same selection process. "We saw no reason to increase the board size or change direction. The current team offers both balance and effectiveness."

A New Approach to Content and Monetization

Asked whether profits from Fuji's real estate division have led to complacency in the media arm, Shimizu defended the group's strategy. The real estate and tourism businesses have evolved dramatically, he noted. But the real issue is the "low profitability of media content," which he intends to address head-on.

Reflecting on past missteps, Shimizu admitted that Fuji "hasn't done enough to monetize its content." He said the company needs to move away from planning shows just for TV broadcast and start designing projects with broader revenue streams in mind, from streaming and theatrical releases to merchandising and gaming. "If we stop assuming terrestrial TV is the default outlet, our creative horizons will widen."

Anime, Vision, and Values

Shimizu emphasized that his ultimate goal as president is for Fuji to grow while contributing to society. "Profit is just a means," he said. "A company that doesn't help solve social problems or improve something has no reason to exist."

Drawing on his background in anime production, Shimizu said he never saw animation as something just for children. "Kids are sharp," he explained. "They don't fall for cheap tricks. They evaluate entertainment honestly." Producing Dragon Ball and Chibi Maruko-chan, he said, taught him valuable lessons about pacing, emotional storytelling, and understanding an audience.

He recalled how Dragon Ball captivated viewers with its explosive speed — "a new villain appears, and by the next panel, he's already sliced down." With Chibi Maruko-chan, the challenge was entirely different: bringing to life a still world frozen in the psychological landscape of author Momoko Sakura. To preserve that vision, he built a writing team of women from the same generation as Sakura.

Shimizu also discussed managing the fallout of the recent scandal. Fuji has done everything possible to avoid passing costs onto its affiliates or production partners, he noted. Even when sponsors pulled out, Fuji continued to fully fund production. "Supporting our partners and stakeholders is a responsibility we won't compromise on," he said.

Interview by Katsutoshi Takagi

Author: The Sankei Shimbun

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