Hydrogen-Powered Golf Carts: Yamaha Motor Seizes Opportunity in US Market

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Yamaha Motor, known for manufacturing and selling motorcycles and outboard motors, is embarking on a new strategy. Based on the concept of decarbonization, the company will target the US market with hydrogen-powered golf carts. 

Yamaha is the leading manufacturer of golf carts in Japan. It aims to increase its market share in the US through its subsidiary, the Yamaha Golf-Car Company. The new effort will focus on a zero-emissions hydrogen engine golf cart. 

In January 2024, Yamaha unveiled a model cart at the PGA Show, one of the largest events in the golf industry, held in Florida.

Expanding in the US Market

Takanori Kitano of the Business Planning Department of Yamaha Motor Power Products, the subsidiary responsible for the golf car planning, explained the move.

"The Biden administration's policies support carbon neutral products using hydrogen. We saw an opportunity to increase sales and released the model golf cart," he said.

Continue reading the full story on Japan 2 Earth to read more about the response in the US to the new hydrogen-powered golf cart.

And find more great articles on the environment and the challenges of achieving the SDGs on our affiliated website Japan 2 Earth (J2E), sparking a transition to a sustainable future.

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(Read the article in Japanese.)

Author: Gen Koganezaki