訪日外国人よ「日本のマナー」は漫画で学べ『進撃の巨人』などとコラボ、東海道新幹線駅

JR東海は訪日外国人が漫画キャラクターを通して「日本のマナー」を学べるメッセージボードを東海道新幹線の主要駅に掲出した。開催中の大阪万博に合わせ、出版大手の講談社とコラボしたキャンペーン。

JR東海が人気漫画キャラとコラボし、訪日客に日本のマナーを教えるメッセージボード。左は『FAIRY TAIL』、右は『進撃の巨人』＝いずれも東京駅構内（JR東海提供）

This post is also available in: English

On April 24, JR Central began displaying boards at major Tokaido Shinkansen stations, offering guidance on Japanese manners through beloved manga characters. A collaboration with publishing giant Kodansha, the campaign coincides with the ongoing Osaka Expo and will run through June 30.

Titled "MANGA MANNERS," the campaign features characters from 17 Kodansha series, including Attack on Titan, FAIRY TAIL, and Sailor Moon. The messages are presented in English to ensure they're accessible to international visitors.

Boards have been installed at Tokyo, Shinagawa, Kyoto, and Shin-Osaka stations. At Nagoya Station, the campaign will appear via digital signage for a limited time. Inside Tokyo Station's Yaesu South Exit, for example, a message featuring Attack on Titan's popular character Captain Levi warns: "When taking photos of the train, stay away from the railings."

Other boards offer reminders like "When using trains or buses, wait in line until your turn to board" and "A bow at a 45-degree angle is customary to show gratitude." JR Central has also printed 20,000 leaflets in English to be distributed at the four participating stations. A company spokesperson noted that if the campaign receives a strong response, additional prints may be considered.

Author: The Sankei Shimbun

This post is also available in: English