The Sankei Shimbun 
Mock-up of the Imperial Household Agency's official YouTube account. (Provided by the Imperial Household Agency)
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Starting April 1, the Imperial Household Agency will begin sharing videos of Their Majesties the Emperor and Empress on its official YouTube channel. The initiative aims to reach a broader audience, including younger generations. The agency announced this on March 28.
The channel will feature longer videos, such as Emperor Naruhito's birthday press conferences. Comments will be disabled, but viewers can share their opinions and feedback through the agency's official website.
Reaching More People
In 2024, the agency launched an official Instagram account, where it has been posting photos and videos. Initially, the YouTube channel will feature similar content.
The official YouTube account is named "宮内庁 Imperial Household Agency," with the handle "Imperial_Household_Agency_jp." Videos will be available starting at 10 AM on April 1.
To improve communication about the Imperial Family, the agency established a Public Relations Office in April 2023. Since then, it has also been enhancing its website. The PR Office stated, "We aim to provide information that reaches an even wider audience."
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Author: The Sankei Shimbun
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