With the attention of the entire Japan and a wider international audience already turned to the Chief Cabinet Secretary announcing the name of the new imperial era’s name — "Reiwa" — on Monday, April 1, how else could the message be further amplified?
Social media-savvy and up with the times, the Prime Minister's Office live-streamed the national event on YouTube, Twitter’s Periscope, and Instagram-live. The official live stream on YouTube had over 213K viewers during the announcement. On Twitter, we look at how people reacted to Reiwa.
Japan reveals a new era of order and harmony - Reiwa.
The UK could learn much from this.
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