Environment
Chocolate Maker Meiji Recycles Cacao Bean Husks for its New Lifestyle Brand
Launching a new brand called "CACAO STYLE," Meiji aims to increase the ways people enjoy the aroma of chocolate and create new markets for the recycled husks.
Read the full story on Japan 2 Earth - Chocolate Maker Meiji Recycles Cacao Bean Husks for its New Lifestyle Brand
Japan's leading chocolate manufacturer, Meiji Co Ltd, announced the launch of a new brand on June 28. It is promoting a lifestyle based on upcycling. In this case, Meiji is recycling the cacao bean husks discarded in the chocolate manufacturing process. The husks are thereafter upcycled into high-value-added products.
It is Meiji's first time to launch a brand other than food products.
The company is marketing products derived from cacao husks in collaboration with several other firms. Ultimately, Meiji aims to reduce waste by reusing the husks while creating a new demand for cacao.
Upcycling a Range of Products
Continue reading the full story on Japan 2 Earth and learn more about Meiji's new initiative to recycle the byproducts of its confectioneries by infusing the scent of chocolate into products of our daily life.
And find more great articles on the environment and the challenges of achieving the SDGs on our new website Japan 2 Earth (J2E), sparking a transition to the future.
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(Read the article in Japanese.)
Author: The Sankei Shimbun
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