Environment

Experience the SDGs Through Food at Itochu's New Family Restaurant

Itochu has opened a new style of SDGs-themed family restaurant that offers delicious food while sending out an important message about eating sustainably.

Published

9 months ago

August 2, 2023

The Sankei Shimbun

Exterior view of Hoshino Kitchen. (Photo courtesy of Itochu Corporation)

Read the full story on Japan 2 Earth - Experience the SDGs Through Food at Itochu's New Family Restaurant

Itochu Corporation has announced the opening of the "Hoshino Kitchen" restaurant on the premises of its headquarters in Tokyo's Kita-Aoyama district on January 21. The new restaurant offers customers the chance to casually experience the SDGs through eating.

The menu features sustainable ingredients such as soy meat and organic vegetables. Designed in family restaurant style, everyone from children to adults can enjoy the delicious food on offer.

*Some menu items from Hoshino Kitchen. (Photo courtesy of the Itochu Corporation)*

Eating Sustainably Made Easier

Opening a restaurant inside the headquarters of a trading company is not typical. "We are opening this restaurant not to make a profit, but to enable parents and children to experience the SDGs firsthand through food," remarked Masahiro Okafuji, Chairman and CEO of Itochu. "We intend to be a leading company on the SDGs," he added.

Continue reading the full story on Japan 2 Earth and learn more about howItochu and one restaurant are making a difference as they seek more environmentally friendly practices.

And find more great articles on the environment and the challenges of achieving the SDGs on our new website Japan 2 Earth (J2E), sparking a transition to the future.

Author: The Sankei Shimbun