By integrating recycling into its employees' work routines, DENSO has made it possible for plastic bottles to be "reborn" over and over again.
Denso is recycling pet bottles sankei rs

A "collection station" for collecting PET bottles installed at the Denso headquarters in Kariya City, Aichi Prefecture, on the morning of June 23, 2023. (© Kyodo)

Read the full story on Japan 2 Earth where it was first published -  DENSO Launches New System to Recycle Plastic Bottles Almost Indefinitely

On June 23, DENSO Corporation revealed that it was collaborating with Suntory Beverage & Food on a "horizontal recycling" project. 

The system allows plastic bottles collected at DENSO's headquarters in Aichi Prefecture's Kariya to be recycled repeatedly, almost indefinitely. By effectively reusing resources, the companies aim to additionally contribute to the realization of a sustainable society. Further details on the collecting and sorting process of the plastic bottles were revealed to the press.

DENSO employees are encouraged to follow a simple protocol. After drinking from a plastic bottle, they remove the cap and also rush the empty container. Then, they deposit the bottle into any of the three designated collection stations set up at the company's headquarters.

Plastic water bottles — teaching employees to recycle instead of demoting them to the refuse.


Continue reading the full story on Japan 2 Earth to learn more about how DENSO is making recycling easier for its employees.


And find more great articles on the environment and the challenges of achieving the SDGs on our new website Japan 2 Earth (J2E), sparking a transition to the future.

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(Read the article in Japanese.)

Author: The Sankei Shimbun

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