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Learning to Love Inflation: The Japanese Experiment

Many countries are fighting inflation pressures while Japan's policymakers are attempting to raise them on a sustainable basis. Signs are they're succeeding.



Beverages, seasonings, and canned goods are lined up with prices marked at the Akidai Sekimachi supermarket's main store. The shop is in Sekimachi Kita, in Tokyo's Nerima Ward. May 1 (© Sankei by Shunsuke Sakamaki)

According to Mark Twain, history may not repeat itself, but it does rhyme. That appears to be the case for economic history too. In the nineteen seventies and eighties, the United Kingdom had the worst inflation problem of all the large developed countries. On the other hand, Japan was the fastest to tame the threat of rampant consumer prices. 

Forty years on, the two countries remain at opposite extremes of the inflation experience. The UK is coping with core inflation of 8.6% and Japan is at 2.5% on the American definition. Why should that be? 

The answer is that inflation is not a purely economic phenomenon. Rather, it relates to the deep structure of society and politics, which changes only very gradually, if at all. In the words of British sociologist John Goldthorpe, as quoted by investment scholar Edward Chancellor, "Inflation is the monetary expression of distributional conflict," meaning that it is driven by social divisions.

In that case, you would expect countries with a high degree of political consensus to have low inflation. And that is indeed what we see in Japan and Switzerland. 

Finance Minister Shunichi Suzuki and US Treasury Secretary Janet Yellen meet on July 12 at the Ministry of Finance in Kasumigaseki, Tokyo (©Sankei)

Taking a Global Perspective

From the mid-1980s to 2020, the global economy encountered a long wave of disinflation caused by globalization. This was particularly seen in the vast new supply of labor in China, the internet, and the tough policies of inflation-fighting central banks. 

It was excellent news for inflation-prone countries like the UK. But it had the effect of driving Japan, which had conquered inflation long before, into outright deflation of a mild but chronic sort. The necessity of maintaining a massively overvalued currency to please the United States all through the two "lost decades" compounded its economic woes.

Now the tectonic plates of the global economy are shifting again, and a new inflationary wave has arrived. Money printing by the central banks during the COVID pandemic was the trigger. But the geopolitical distancing from China, the huge cost of the green transition, and the reluctance of politicians to countenance a deep recession form the background. 

If such factors lead to inflation becoming entrenched, as the "distributional conflict" theory suggests it might, the tables could be turned in a spectacular way. Deflation-prone Japan could be a major beneficiary, while the inflation-prone countries struggle to grow.

METI Minister Yasutoshi Nishimura, Chief Cabinet Secretary Hirokazu Matsuno, and Minister for Consumer Affairs Taro Kono are meeting on the problem of price increases and inflation. May 16, 2023, at the Prime Minister's office. (© Sankei by Ataru Haruna)

Japan's 'Inefficient' Balance Sheets Looking Better

Under Japan's long-lasting deflationary regime, households kept most of their huge stash of financial assets in cash.  This was not some strange cultural proclivity. Rather, it was mere common sense in a world in which prices, wages, and land and stock prices were more likely to fall than rise.  A zero return was better than a capital loss. 

Likewise, Japanese corporations, many of which had taken on huge debt loads during the 1980s bubble economy, went through decades of deleveraging. The result: their balance sheets are super-solid but "inefficient" by non-deflationary standards. As many activist investors, foreign and Japanese, have noticed to their benefit.

If the inflationary turn is real, Japanese financial behavior will change significantly and much else besides. Inflation benefits job-hopping younger workers and disadvantages cash-rich retirees. 


It has a psychological element too. "Money illusion" can make people feel they are getting richer when they are not, leading to an optimistic mindset. Deflation, by contrast, offers no such consolations. 

It is no surprise that Japan's suicide rate soared in "the lost decades" but has recently declined to historically low levels. 

Shoppers check prices marked at the Akidai Sekimachi supermarket's main store in Tokyo's Nerima Ward. May 1 (© Sankei by Shunsuke Sakamaki)

When Inflation Is Not a Problem

Mild, domestically-driven inflation is far from disastrous. Indeed, Japan's "economic miracle" of the 1960s was accompanied by inflation that averaged 5.5% between 1960 and 1972. France's "thirty glorious years" from 1945 were similar. 

Of course, today's Japan is a much older, slower country than it was in the 1960s. But it doesn't follow that its fate is necessarily deflationary. Indeed, in their book "The Great Demographic Reversal", Professor Charles Goodhart and Manoj Pradhan forecast that global demographic headwinds will lead to higher inflation and interest rates across the developed world.

Why didn't that happen in Japan so far? First, because between 2012 and 2020 the Japanese labor force expanded by 8% as previously non-working elderly people and women took jobs. 

Second, because Japanese companies moved a large amount of production offshore. 

Third, because of the steady decline in hours worked, suggesting that increased leisure substituted for higher pay.

Things are likely to be very different looking forward. The supply of potential new entrants to the labor market from domestic sources is tapped out. 

With the yen near 50-year lows on an inflation-adjusted basis and concerns about overseas supply chains, offshoring is no longer attractive and might even reverse in some cases. 

Foreign workers are on the job in some of the jobs Japanese no longer want.

Labor and Immigration

The overwhelming likelihood is that Japan is facing a structural labor shortage, with dramatic consequences. The capital investment share of GDP is likely to rise to a new plateau as companies substitute machines for increasingly expensive people. 

Higher immigration is a certainty, given that opinion surveys from Pew Research and the Nikkei show a large majority of the public accepting the case. 

Japan's "hataraki kaikaku" – reform of working practices – will take off with or without government prompting. More and more women will occupy important jobs, not for reasons of gender equity, but because it makes commercial sense. 


The "salaryman" culture, with its male bonding rituals, centered on alcohol and late-night carousing, is already winding down. Japan has fully recovered from the pandemic, but footfall in entertainment districts like Roppongi and Shinjuku has not.

Goodhart and Pradhan suggest that a global labor shortage would lead to a rise in the labor share of income and a decline in the profit share, leading to a reduction in inequality. 

Income and asset inequality is not a big problem in Japan. But there is a strong probability of a squeeze on all-economy profits. This is especially likely in labor-intensive industries, leading to the consolidation of many sectors with too many marginal competitors.

A Positive Outlook

None of this is going to happen quickly. What we are seeing are promising signs. In the last Gross Domestic Product (GDP) release, the deflator rose 2% on the previous year. That contributed to a nominal GDP print of 3.9%, one of the strongest performances in decades. 

The financial market's expectations of inflation, as measured by the difference between inflation-protected bonds and regular bonds, have soared since Kazuo Ueda took over as Governor of the Bank of Japan. Furthermore, inflation in services and other domestic areas is gaining traction. Meanwhile, the externally-derived inflation drivers – higher energy and food prices - are fading. 

In all likelihood, Japan will continue to experience low inflation compared to other developed countries. But if wages, rents, and dividends play a full part, the overall effect could be surprisingly positive.


Author: Peter Tasker

Find other essays and analyses by the author on JAPAN Forward.

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