Sanrio has indelibly marked Japan's pop and fashion scene, and now our kimono expert shares how to style yukata featuring Hello Kitty, My Melody, and Kuromi.
Anyone can join summer festivals for free, but for foreign visitors and others who want more, local communities are offering premium seats with extra benefits.
Trendy pop culture is leading the way but among Japan's festivals, the old and traditional can be just as refreshing and inspiring.
A steep mountain with deep ravines surrounded by green trees gives birth to a river of life and a faith of gratitude that has resisted the...
Shimoda is normally a sleepy fishing community famous for onsen and seafood, but it celebrates the Kurofune Matsuri with parades, flourish and kimono every May.