Read the full story on Japan 2 Earth - UNIQLO Debuts Vintage Clothing Pop-Up in Tokyo's Harajuku Fashion District
On October 11, leading casual clothing brand UNIQLO launched a limited-time pop-up store in Tokyo's Harajuku district. The pop-up sells used UNIQLO brand clothing items that have been given a fresh twist. This represents a first for UNIQLO, as the company steps into the vintage fashion market.
The store marks the beginning of the company's endeavor to promote a circular economy through the reutilization of secondhand clothing. Carefully selected high-quality used clothing items are on offer. The pop-up targets the younger generation with a growing environmental consciousness. Located in Harajuku, known for its array of vintage clothing shops, the store will be open until October 22.
Vintage with a Unique Twist
The store offers two distinct clothing categories. The first is used garments on which UNIQLO employs proprietary dyeing and washing techniques to create a vintage-like feel. The second category features UNIQLO clothing from the past that is carefully inspected and cleaned for resale at affordable prices.
Shoppers can select from a range of 12 different items, including fleece jackets, T-shirts, sweats, chino pants, and more. Prices span from ¥1,000 to ¥3,990 JPY ($7 to $23 USD). The store maintains an inventory of 400 to 500 items.
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(Read the article in Japanese.)
Author: Toshinari Nishimura