There is trend now called the â100-yen store DIY (Do It Yourself),â where products from 100-yen stores are used to do home projects that range from making little accessories to renovating rooms. It is especially popular among women who want to make their living space more comfortable but save money at the same time. It is easy even for beginners.
Yumi Sato, a 40-year-old housewife living in Okayama Prefecture, has been doing 100-yen store DIY for five years now. She has always loved making things, and has done more than 300 pieces of original DIY work in the living room, kitchen, and childrenâs bedrooms.
Sato has four children. âEven if the kids mess things up or break things, it doesnât make me as mad because itâs only 100 yen. So if I fail at making something, it wonât bother me too much either,â she said.
For example: âIt would cost a fortune to get the walls done professionally, but by using wood or brick patterned Remake Sheets (that can be easily pasted over the wallpapers), it will only cost around 2000 yen,â she said.
She has colored a simple plastic draining dish with oil spray, and turned it into a fine quality enamel-style bread basket.
âIâd rather combine affordable materials to make something or decorate the house in a way that I like than having to buy anything expensive. Iâm going to use the money I saved on my childrenâs education,â she said, laughing.
Sharing on Social Media
âKurashinistaâ is a website where housewives post and share their cooking recipes, handicraft, and storage techniques. It is jointly run by Willgate, Inc. (Tokyo), a company that handles information websites, and Shufunotomosha (Tokyo). So far, there have been over 27,000 posts.
There has been an increase in the number of posts related to 100-yen store items and they are mainly posted by women in their 30s and 40s, mothers of children still in school.
The websiteâs editor-in-chief, Mirai Murai, pointed out, âWith the rise in membership social websites (SNS), there are more people who want their work to be seen and to share their work.â
Out of Stock Due to Popularity
A manager of Seria, a 100-yen store based in Ogaki-shi, Gifu Prefecture, said, âWe are unable to keep up with the orders, and for some of our products, we are out of stock. We see this as a business opportunity to capture demand in a wider category.â
A manager at Daiso Sangyo Inc. (Higashihiroshima-shi, Hiroshima Prefecture), the Â company that runs Daiso, said, âWe often learn from customers new ways to use our products, such as making a bookshelf out of duckboards.â
(Click here for the original article in Japanese.)